If you logged onto Pigalle’s Facebook page this morning, you may have seen the following statement posted in the wee hours of Wednesday:

What you aren’t likely to see, just looking at Pigalle’s feed, is the original comment that set this off. And it’s a doozy:

It’s not like the original statement was nice, but you have to admit, carrying on the discussion certainly didn’t help. A few things to note:

• There are definitely two people manning that Pigalle account, given the plea of ‘Marc, call me’ within the same thread.
• The double down on the fight with multiple threads – especially when the first one may never be seen given how it was posted – was likely not the smart idea here.
• Be careful about what you say about Pigalle’s pie on Facebook.

Restaurants can use social media for plenty of good. Interacting with fans and customers in a positive way is probably the best idea, or promoting menu items, pictures or events. Flaming negative reviews though with a strong, resounding GFY? Those usually won’t end well.

UPDATE – 2:00 pm

The folks over at Eater caught Marc Orfaly’s apology that he posted to Facebook, wanted to put it in here just to help complete the story: