Opening Number: 1,200

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With the recent allegations against former Patriots Tight End Aaron Hernandez mounting quickly, the team made many quick moves. They cut him within 40 minutes of his arrest and wanted it to be clear that there was distance from the individual and the team.

Among other activities, the team held a jersey exchange program down at Patriots Place over the holiday weekend. Even though temperatures were well above 90, nearly 1,200 people showed up and waited in line to exchange their Aaron Hernandez jersey for a voucher that would allow them to get new threads repping a different player.