Bostonian Habits, Sports Department

adidas Strikes Right Tone with 2014 Marathon Gear

2014 marathon gear

Last night, a sports marketing reporter who likes to tell people they are tweeting wrong was critical of the branded Boston Marathon gear that will no doubt be absolutely everywhere this spring. His comment, that “adidas had the chance to do something powerful” and then the punchline, “Don’t think they did” actually got under my skin a little bit.

I know, it’s the internet and the guy is a known troll who could care less what a small timer like me thinks. In my opinion – you know, as a Bostonian, as a runner – I’m actually quite pleased with the restraint on adidas’ part here, and in fact, the lack of anything different from previous years (where there is a continued rotation of colors with just a simple adjustment to the logo to reflect which number-100th running of the race) is a better tribute that our race, our city, will soldier on unshaken as if nothing has changed.

In fact, had it gone the other way – a big tribute or change with significant marketing speak and code words – I bet that I would have agreed the Paul Lukases and other UniWatchers of the world would have been immediately on the outfitter for exploiting the tragedy of last year.

There will be more than enough tributes this year, and I haven’t had this many feelings about a Boston Marathon since, well, ever. We don’t need a shoe company to join in.

Bostonian Habits, Neighborhoods

Boston Roommates

I think we represent this cross section of Roommate types from pretty well on WeLoveBeantown.

I will say that I live in Brighton, and I would like to switch “where I would also live” with “where I avoid”…I’m also terrified of riding bikes in the city… no “fixie” for me… and it will probably take me an hour and a half to get anywhere due to the 57 bus line.

Bostonian Habits, Quickly Around Town

Opening Number: 42.347888

Tilt Shift Trial

These fancy charts and graphs over here don’t mean too much to most folks, but I do believe what they are discussing is the joy that balance of night and day can bring due to the Autumnal Equinox. Of course, Boston is set in the mid-range latitude of 42.3, but the winding streets and variations of said latitude mean we never get a Bostonhenge experience quite like our Manhattanhenge-loving friends down south.

Except for one key area, at least to me: Pikehenge. As the days get shorter and the Sun crosses back towards its lower path, for the next few days the specific stretch of the Mass Pike that runs through Back Bay is almost perfectly aligned come the rush hour morning commute. That stretch of the Pike – coming out of the Copley underpass and up through Kenmore into BU – runs on the 42.347888 line.

The days get shorter, but enjoy the marvel of Pike Henge from the Mass Ave bridge at Hynes. When it comes back in March, we’ll know that spring is on its way.

Bostonian Habits, Transportation and the T

MBTA Mapping Gets a Facelift

The MBTA realized that their current mapping system lends itself to confusing everyone as to why you can’t get to Fenway from the E-Line.

This past spring, the MBTA launched the New Perspectives MBTA Map Re-design competition. Vote for your favorite here because the MBTA may use the map with the most favorable public response from this contest as the new MBTA map, so please be sure to vote!!

This one looks pretty snazzy and modern:Survey Map 6 lg