Since the debut of Hubway last year, the Back Bay, Kenmore and South End have been filled with bikes and bike racks. The familiar light grey frame, large obscurely shaped basket and very conspicuous placement of the New Balance logo make the bikes incredibly recognizable, and they use other marketing techniques as physical products, such as bag totes from 4allpromos to promote their brand.
Getting home last night, something caught my eye: depending on your point of origin, Hubway, that New Balance logo seems to be getting its fair share of logo creep. Some bikes have additional logos for Boston Children’s Hospital. Yet the one that stood out most of all?
An ad-free, city-branded version for Cambridge.