Sam Adams has contracted with Cambridge based firm IDEO to develop a new can with an hourglass shape and a wider opening”. The can will allow more air into the beer, which is lacking in conventional cans, so the nose can smell the beer as you drink it.
Summer Ale (my favorite) and the Boston Lager will be the first beers released in the new fancy shmancy cans!
Officially, the Harpoon Brewery in Southie and the Samuel Adams Brewery in Jamaica Plain are separated by 5.3 miles of I-93 and Roxbury back roads. It shouldn’t be hard to take a visit to the city’s “mainstream” “craft” (technically accurate) breweries, and if all you want to do is stand outside the two active brew houses, it can be done. But who goes to Breweries to look through the factory windows? You go for the beer tastings and the bad jokes from tour guides while they entertain you in between samples.
What if you want to add this so called challenge of “beer” to the Brewery double? Can it be done? There are limitations at hand such as the hours of operations for the two locations and fighting for tickets on the tours with out-of-towners and other locals. To figure it out, we sought to put the best and brightest of WLBT on it (and when they weren’t available, it got assigned to me).
We had our strategy session, we mapped out the options and we devised a way to pull it off. Here are our best laid plans to make the best of both brewing worlds.